When working with teams I often ask about their noble purpose. This is where the organisation, team or even individual, articulates how their role connects with a greater good for society. While this may sound trite, it can inspire all stakeholders – staff and clients – powerful stuff!
Examples include a criminal law firm whose noble purpose is ‘we passionately defend the rights of our clients and uphold the presumption of innocence’. Another example is a financial services firm, ‘we give our members dignity and quality of life in their retirement years’. All staff, from the CEO to a new entrant, can align with a noble cause – a cause that ‘I’ want to belong to, ‘I’ can identify with, and to which ‘I’ will give my best.
So what is your team’s noble purpose?
Thanks for reading.